How to Write Articles That Drive Traffic to Your Product-Based Website

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If you’re using article marketing to try to drive traffic back to a product-based website that is mostly filled with product information and actual sales pages (“Click here to buy such and such!”), then you have to be extra creative when you’re writing articles for article submission.

Through my years in article marketing, I’ve noticed that product-based websites owners encounter unique challenges in writing the types of non-promotional articles that most publishers look for.

Why does having a product based website create unique challenges for article writers?

Well, there is something in us that automatically makes us think, “Hey, if my website is trying to sell Brand XYZ of chocolate, then I should be writing articles that persuade my readers to buy Brand XYZ of chocolate, right?”

But, that’s not the way article marketing works. Publishers from high-quality, high-trafficked websites like About.com (which publishes many of my clients’ articles as well as my own) will not publish articles that look like advertisements or advertorials.

When you write articles for article marketing, you need to balance:

1) What value will you bring to your target readers?

2) What do quality website publishers want to publish?

Your articles should be informational and educational only. If you do any selling within the article it has to be very soft and subtle – otherwise your articles will not get published nor read. The actual selling can be done in the bio box where you can explain the benefits of using your products.

So what are you supposed to do if you can’t write about your products in your article body?

How you can write articles that are welcomed by quality publishers, bring value to your target market, and inspire readers to click through to your product website?

When you write articles for article submission, your objectives should be:

Present yourself as the expert in your field
Come across as unbiased, like you have nothing to gain from providing the helpful article
Put the reader at ease and heighten their curiosity about whatever your topic is

For example, let’s say you are the website owner of Brand XYZ Gourmet Chocolates. Now, you already know that you can’t write about the gourmet chocolates that you’re selling at your website. So, what article topics and article templates can you use to write articles for article submission?

Here are some ideas

“5 Ways You Can Tell If The Chocolate You’re Eating Is High Quality”
“Top 5 Birthday Chocolate Treats for Your Girlfriend (or Wife)”
“5 Dark Chocolate Treats That Will Keep Your Heart Healthy – And Your Taste Buds Happy”
“3 Restaurant Inspired Chocolate Dessert Recipes Made From Chocolate Bars”
“Why You Should Have At Least One Piece of Chocolate Every Day”
“Is White Chocolate Really Chocolate?”
“7 Chocolate Wedding Favors You Can Make Yourself”
“How to Seduce Women Fast with the Finest Chocolate”
“3 Chocolate Myths Busted!”
“10 Chocolate Treats Under 100 Calories”
“Organic Chocolate Bars: 5 Amazing Health Benefits You Will Get By Eating Organic Chocolate Bars”
“What to Look For When You Buy Fine, Gourmet Chocolates”

Notice, how these articles capture your attention. Just the titles themselves make you hungry for chocolate. Now, you have to make me hungrier by presenting educational information (not an advertisement) that motivates me to click on your website link at the end of the article. Remember, once a reader senses that you’re trying to sell them something, they put their guard up and lose interest in your article – and that is not what you’re going for!

So, if you want to drive traffic to your product based website with article marketing then you need to think creatively. You need to think like an expert in your niche rather than a sales person. And, you need to think about providing educational articles that potential customers will value and that quality publishers are seeking. If you need help, check out my Instant Article Writing Template Kit at http://www.StartWritingArticlesFaster.com, where you’ll get more than 40 different article formats and formulas that will help you write articles that present you as the expert in your field.

About the Author:

Article Marketing Expert Eric Gruber uses the power of articles to create online opportunities for product-based website owners who want more publicity, prospects and profits. Now, you can get 3 of his favorite his instant article writing templates that will help you overcome writer’s block and write your articles in 30 minutes or less. Get your free article templates now: http://www.TryMyFreeArticleTemplates.com

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